Salesforce Administration
Ongoing Salesforce support for growing teams that need clean configuration, better adoption, and less chaos.
Salesforce & RevOps Consulting
Too many CRMs create work instead of supporting it.
I help growing companies turn Salesforce into a system that supports revenue growth, operational efficiency, and better decisions.
10+Years in Salesforce & RevOps
1000+Dashboards and reports built
30%RFP win rate improvement
50%CSM adoption improvement
What I do
Practical Salesforce support without corporate theater.
I focus on the work that makes Salesforce cleaner, faster, and more useful for the people who depend on it every day.
Reporting & Dashboards
Executive dashboards, pipeline visibility, forecasting reports, and KPIs leadership can actually trust.
Process Automation
Salesforce Flows, approvals, routing, reminders, and lifecycle automation that reduce manual work.
Revenue Operations
CRM processes that connect sales, marketing, customer success, and leadership around the same data.
Portfolio
Real projects. Real business problems.
Not just fields, flows, and dashboards. These are operational systems built to solve specific problems.
RFP Management System 👑
Moved RFP tracking from spreadsheets into Salesforce with ownership, stages, reporting, and executive visibility.
View Case Study →
Renewal Automation 👑
Built a renewal process that creates opportunities before contract expiration, assigns CSM ownership, copies products, and triggers notifications.
View Case Study →
Deal Registration 👑
Designed a Salesforce deal registration flow with web intake, approvals, partner notifications, and opportunity creation.
View Case Study →
Event Lead Capture 👑
Created a tablet-based event process that captured leads directly into Salesforce during conferences and trade shows.
View Case Study →
Opportunity Revisit Program
Built reminders and reports around closed-lost opportunities that should be revisited after 6 or 9 months.
Executive Forecasting Dashboards
Improved leadership visibility into pipeline, deal movement, and sales performance with practical Salesforce reporting.
Recommendations
Recommendations from managers and executives
"Her knowledge of Salesforce, data management, and sales enablement has been a tremendous value to our company. Marta is always ready to help and consistently delivers with a smile."
Brent FrazierDirector of Sales Operations, Runbeck ELection Services"Marta is a high-energy Salesforce wizard. In a short period of time, she transformed our sales reporting and built great relationships across sales and marketing teams."
Ashish NagarFounder & CEO, Level AI"Marta consistently delivers high-quality work on time. She brings professionalism, enthusiasm, and drive to every project. She is a fantastic team member and a pleasure to work with."
Matt HadreasRevOps & GTM Leader, Tempered.ioMeet Marta
Salesforce Administrator. Revenue Operations Partner. Dashboard Queen.
Most companies don't need more Salesforce.
They need Salesforce that actually helps people do their jobs. Too many CRM systems become a collection of fields, reports, and processes that create work instead of supporting it.
That's where I come in.
For more than 10 years, I've helped sales, marketing, customer success, and leadership teams simplify processes, improve reporting, automate repetitive work, and increase CRM adoption.
My goal is simple: build systems that people actually want to use and that leaders can trust when making decisions.
Best fit
Growing teams that need Salesforce support, better reporting, process cleanup, and practical RevOps execution without hiring a full-time internal admin team.
Salesforce Certified Administrator
10+ years of Salesforce and RevOps experience
How it works
Better process. Better data. Better decisions.
Assess
Review your Salesforce setup, business processes, reporting, and user adoption to identify what is slowing the team down.
Optimize
Simplify processes, improve automation, and remove friction that prevents adoption.
Measure
Build dashboards that help leaders understand performance and make better decisions.
NOT SURE WHAT'S BROKEN?
Let's find it together.
Free Salesforce & RevOps assessment. You'll leave with actionable recommendations you can implement immediately.